What's motivating business software buyers today?

Posted by Jim High

A recent study by a national CPA firm asked experienced software buyers to rank their priorities when purchasing new business software. Surprisingly, its price barely makes the top five.
What are the most important factors, then?

Survey results: Top 10 factors to consider

1. Level of support provided by reseller
2. Developer's track record of performance
3. Software's ability to fit the business
4. Growth potential of software
5. Price of software
6. Quality of documentation
7. Functionality of software
8. Ease of use
9. Ease of implementation
10. Software works with existing hardware

So what?

The definitive findings show that not only is the business partner the make-or-break factor for these buyers, but flexibility and growth are far more important than implementations and integrations.

These results come from seasoned buyers, but the aforementioned survey also asked first-time buyers for their input.

Price is at the top, support and documentation at the bottom.

The key to this is realizing that buyers who have gone through the process of purchasing, implementing and using business and accounting software realize that support and track records can't be overlooked or underappreciated.

Finding a business partner who can add value to your solution? Priceless.
​
We can pitch our value as a partner until our voices give out, but the message coming from these buyers speaks louder.
(Survey conducted by Deloitte & Touche)


Want more resources? See:
> How to evaluate new accounting software
> The pros and cons of on-premise v. cloud accounting software
> 3 steps to choosing an ERP solution
> The path to better business financial management